Twitter Bit

A case study for a 2-week social media event leading up to the celebration of #retrogaming.

Project Overview

Twitter Bit is a D & AD New Blood competition piece, I partnered with a copywriter to create a PR first campaign for Twitter as they highlight conversations about #retrogaming.  

Art Director, Graphic Designer, Motion Graphic Animator

Adobe After Effects, Adobe Premier Pro, Adobe Illustrator, Adobe Photoshop, Adobe XD

Project Expansion

The project expanded outside of the Twitter realm. With Out-Of-Home memes, gaming competitions, Twitter app integration, and even a Twitter building takeover. 

Project Expansion:Flash Sale

Part of the campaign is a 24-hour first come, first serve flash sale of limited edition retro-themed merchandise.